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YEAR

2021

LIVE SITE

PROJECT

Microsite Design
Webflow Development

THE TEAM

Maria Rodgers | Team lead, project manager
Astrid Manzo | UX, Web Design & Webflow Development
Isaac Sanmiguel | UX Design and Webflow

INTRINSIC MEDICINE

Intrinsic Medicine is a clinical stage company based in San Francisco. Their mission is to develop new medicine for IBS (Irritable Bowel Syndrome) and other disorders.

COMPANY SIZE

8 People

THE CHALLENGE

  • Provide information about new, developing medicines in order to attract investors, patients, partners and healthcare providers.
  • Redesign the existing website with a modern look and enhance the overall experience.

THE SOLUTION

  • Copywriting that explains a complex subject in a way that anyone can understand.
  • A user experience that provides concise and useful information to anyone interested in Intrinsic Medicine's mission and an easy way to connect with them.

THE RESULTS

  • A starting point for Intrinsic Medicine to have an identity and a voice.
  • A microsite that speaks to their audience and keeps investors informed on their latest advances in the development of new medicines.
Mobile prototype - Home page hero
Mobile prototype - Animated pipeline
Mobile prototype - Accordion section

THE PROCESS

Developing this website was a very straightforward process. Being mostly informational, we designed a simple three-step process:
1. Discovery
  • Old website analysis
  • Competitive research
  • Interviews with stakeholders
2. Design
3. Build/Test
  • Webflow development
  • BrowserStack testing
  • Form testing

ASSISTING THE CLIENT WITH THE CREATION OF THE CONTENT

Writing content for a website requires strategy and structure. We provided some tips and guidance for them to creating the copy.
  • We defined the navigation of the page for the main menu based on the different sections of information they wanted to develop.
  • We created a simple wireframe of the entire page to give them an idea of how to better organize the content.
  • We added notes and tips for them to understand the meaning and purpose of different elements on the page.
Early prototype

THE DESIGN

We elevated the client's existing branding, we made it vibrant, modern.
  • Each section was carefully crafted for the best experience.
  • The use of animations, accordions and sliders brings the site to next level from static to interactive page.
  • The use of animations, accordions and sliders brings the site to the next level from static to interactive page.
Information organization for the home page

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